Privacy Policy
Last Updated: August 2024
1. Overview
Air Lift Inc. (“Air Lift,” “we,” “us,” and “our”) respects your privacy and is committed to protecting it through compliance with this Privacy Policy (“Privacy Policy”). This Privacy Policy describes how we collect and use your Personal Information when you visit our website at https://air-lift.ai or otherwise use the Platform as described further in the Terms of Service, and that you may provide in electronic messages to Air Lift.
Please read this Privacy Policy to understand our policies and practices regarding your Personal Information and how we will handle it. If you do not agree with our policies and practices, do not use the Platform. By accessing or using the Platform, you agree and consent to this Privacy Policy.
Air Lift may change this Privacy Policy at any time, at its discretion. Your continued use of the Platform after we make changes is deemed to be acceptance of and consent to those changes, so please check the Privacy Policy periodically for updates.
This Privacy Policy is subject to and governed by the Air Lift Terms of Service. The Services are part of the Platform and are described further in the Terms of Service.
2. The Types of Information That Air Lift Collects About You and How Air Lift Collects Information About You
Air Lift may collect two types of information from you when you visit the Platform: Personal Information and Non-Personal Information (collectively “Information”).
“Personal Information” refers to data by which you may be personally identified, such as name, email address, employer, job title and department, and telephone number.
“Non-Personal Information” means data that is about you, but does not identify you specifically. If you do nothing during your visit to our Platform but browse, read pages, or view content, we will gather and store Information about your visit that does not identify you personally.
We collect Information:
Directly from you when you provide it to us. When you subscribe to a newsletter, create an account, make a purchase, or request information from Air Lift, we will ask for things like your name, contact, billing, shipping and communication information, and account ID or credentials in order to fulfill your request. If you set up an appointment with us through the Platform, attend a trade show or event, or otherwise contact us, you may also voluntarily provide similar information. If you submit any Personal Information about other people to us or to our service providers, you are responsible for ensuring you have the authority to do so and to allow us to use their Personal Information in accordance with this Privacy Policy (for example, by you asking for their consent).
From third parties. We obtain information through partners, vendors, suppliers and other third parties. These parties largely fall into the following categories: advertising and marketing companies, data set and information vendors, public database providers, social media platforms, partners, providers of products or services, hosts or vendors at events or trade shows, research partners, or enterprises that use Air Lift Services. We take steps to confirm that information we receive from these third parties has been collected with your consent or that these parties are otherwise legally permitted to disclose your Personal Information to us. We might also obtain information through a partner, or co-create datasets with a partner, as part of our business operations. In some cases we combine Personal Information about individuals that we receive from multiple sources, including directly collected from you or through your use of the Platform.
Automatically as you navigate through the Platform or while you use our Services. We collect information about how you interact with the Platform through the use of cookies, pixel tags, and similar technologies. Please view our separate Cookies Policy for more information on our use of cookies and similar technologies, how you can manage cookies and how we respond to Do Not Track signals.
3. How Air Lift Uses Personal Information It Collects About You and the Purposes for the Collection and Use
We use Personal Information that we collect about you or that you provide to us for the following purposes:
For Functionality and Development of the Platform and Air Lift Services.
We use information to provide, offer, and personalize the Platform and other Air Lift Services provided to you. Some information, like your IP address, is used to communicate with your device to provide network connectivity, measure usage levels of the Platform, diagnose server problems, and provide security features. Other business purposes that depend on use of your information include data analysis related to testing, modifying, improving or developing new products, services and technologies, and to identify trends. Some Platform features may leverage artificial intelligence (“AI”) tools to enhance performance capabilities. We do NOT retain Personal Information to develop, improve, or train generalized AI or machine learning models, including user data provided via third-party APIs, including but not limited to Google Workspace APIs. Air Lift Platform’s use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements. We use cookies to make our websites and the Platform operate, work more efficiently, and provide analytic information. Technologies similar to cookies, such as pixel tags, are also used in connection with the Platform. For more information on our use of cookies, please read our Cookies Policy.
For Customer Support, Platform Updating and Reporting.
The Platform may use information to provide Air Lift with updates and reports, and to check that the Platform is working properly. Update functions may automatically check your system to see whether files need to be refreshed, updated, or modernized, in order to provide you with the up-to-date security, versions, features, options and controls associated with your systems or devices. We rely on information to analyze performance and improve and maintain the Platform. We also rely on Personal Information you provide to us to provide you with customer support for the Platform and other Air Lift Services, and to verify eligibility for promotional offers.
For Business Operations.
We use information to operate our business; for example, to perform accounting, auditing, billing, reconciliation, and collection activities. Other business purposes that depend on use of your Personal Information include crime or fraud monitoring and prevention, protecting our legal rights, and performing contractual obligations. We also use Personal Information to contact you to advertise, market and sell Air Lift Services in accordance with your communications preferences.
To Communicate.
We use contact information to send messages; to provide Air Lift Services; to respond to customer service requests; to provide alerts such as security updates or changes in our policies or about subscriptions that are ending; and to send marketing or informational materials like newsletters or white papers, in accordance with your communication preferences. We occasionally conduct surveys, or do focused research or studies which may require you to voluntarily share Personal Information in order to participate. These activities typically have additional notices that provide more information about the use of your Personal Information and to which you may be asked to consent.
For Advertising and Marketing.
We may use Personal Information collected from you, combined with information about what advertisements you viewed and other information we collect, to enable us to provide personalized content and to study the effectiveness of advertising and marketing campaigns. You may choose whether to allow or deny uses or sharing of your device’s location by changing your device settings, but if you choose to deny such uses or sharing, we may not be able to provide you with certain personalized Air Lift Services and content on the Platform.
For Statistical Purposes to Improve the Platform.
We may compile Platform statistics into traffic reports, which help Air Lift understand, anticipate, and respond to user needs. If we learn, for example, of heightened interest in certain aspects of the Air Lift Platform, we are likely to highlight that information on the Platform home page. This Information helps us create a better overall experience for Platform users.
Legal Basis for Our Use (EEA & UK Only)
If you are in the European Economic Area or the United Kingdom, our legal basis for collecting and using the Personal Information described above will depend on the Personal Information concerned and the specific context in which we collect it.
However, we will collect Personal Information from you only where we have your consent to do so, where we need the Personal Information to perform a contract with you, where we have a legal obligation to do so, or where the processing is in our legitimate interests (such as processing for administrative purposes, direct marketing, product development or improvement, preventing fraud or criminal acts and in support of information security) and not overridden by your data protection interests or fundamental rights and freedoms.
If we ask you to provide Personal Information to comply with a legal requirement or to perform a contract with you, we will make this clear at the time of collection and explain whether the requirement is mandatory and the consequences of not providing it.
Similarly, if we collect and use your Personal Information based on our legitimate interests (or those of any third party), we will take reasonable steps to provide clear notice and describe our legitimate interests.
Air Lift is the Data Controller of all Personal Information collected through the Platform in the EEA and the United Kingdom, except with respect to the Services (where Air Lift is the Data Processor) or where a supplemental Privacy Policy says otherwise. See How to Contact Us for details.
Retention of Your Personal Information: We retain Personal Information only as long as reasonably necessary for the purposes set out in this Privacy Policy and to satisfy legal, regulatory, tax, accounting or reporting requirements, or as needed in case of complaints or potential litigation. In some cases, we may anonymize your Personal Information for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
4. How Air Lift Protects Your Information
The Platform is designed to provide reasonable and appropriate administrative, technical and organizational security measures to protect your Personal Information against risks such as temporary or permanent loss, destruction, and unauthorized or unlawful access, alteration, use or disclosure. We require our suppliers and vendors to apply similar protections when they access or use Personal Information that we share with them. Users of the Platform must also do their part in protecting the data, systems, networks, and service they are utilizing. No technology, data transmission or system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that your password to any Air Lift account has been compromised), please immediately notify us (see How to Contact Us).
6. Information From Children
We do not knowingly collect, use, or disclose Information from children under 16. If we learn that we have collected Personal Information of a child under 16 (or other applicable minimum age), we will delete it as soon as possible. If you are under 16, do not provide any Information about yourself to Air Lift. If you become aware that a child’s information has been provided, please contact us (see How to Contact Us).
7. Links to Other Websites and Services
We are not responsible for the practices employed by websites or services linked to or from the Platform, including the information or content contained therein. This Privacy Policy does not address and we are not responsible for the policies and practices of third parties or other organizations not operating on Air Lift’s behalf.
8. Do Not Track
Some browsers incorporate a “Do Not Track” (DNT) feature that signals you do not want to be tracked. At this time, the Platform does not respond to DNT signals.
9. Your Legal Rights
Depending on where you live, you may have rights to request access to or corrections of your Personal Information and to manage your marketing preferences (including opting out). See the regional sections below for details.
10. European Privacy Rights
If you are in Europe, you may have additional rights under the GDPR, UK GDPR, or nFADP.
Access, Correction, or Deletion
You may request access to, correction of, or deletion of your Personal Information (subject to legal obligations and legitimate retention needs). We may require identity verification and may charge a processing fee where permitted by law.
Additional Rights (EEA/UK/CH)
You may object to processing, request restrictions, or seek data portability. If processing is based on consent, you may withdraw consent at any time (without affecting prior lawful processing). You may lodge a complaint with your local data protection authority.
Advertising & Marketing Choices
You can update contact details and communication preferences (see How to Contact Us). If you opt out of marketing, we may still send service messages (e.g., security updates). See our Cookies Policy for cookie-based advertising choices.
11. International Compliance
Air Lift may transfer Personal Information between the United States and other countries where we and our partners operate, and to third-party service providers. We process data consistent with this Privacy Policy and applicable law wherever it is transferred.
For Personal Information originating in the EEA/UK/Switzerland that is transferred outside those regions, Air Lift participates in the EU-U.S. Data Privacy Framework (EU-U.S. DPF) and, as applicable, the UK Extension and Swiss-U.S. DPF. Air Lift commits to the DPF Principles and may take additional steps to provide appropriate safeguards. The U.S. Federal Trade Commission has jurisdiction over Air Lift’s DPF compliance. Air Lift may be required to disclose Personal Information to public authorities, including to meet national security or law enforcement requirements, and is liable for certain onward transfers.
12. Data Privacy Framework
Air Lift Inc. complies with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF as set forth by the U.S. Department of Commerce. Air Lift has certified that it adheres to the respective DPF Principles for personal data received under these frameworks. If there is any conflict between this Privacy Policy and the DPF Principles, the Principles govern. To learn more and view our certification, visit dataprivacyframework.gov. Air Lift will notify you without undue delay if its self-certification is withdrawn, terminated, revoked, or otherwise invalidated, and will take appropriate steps to stop and remediate any unauthorized processing.
13. California Privacy Rights (CCPA)
California residents have rights to be notified about the collection, use, disclosure, sale or sharing of their Personal Information; to access, delete, or correct Personal Information; to opt out of “sale” or “sharing” (cross-context behavioral advertising); to limit use/disclosure of Sensitive Personal Information; and to be free from discrimination for exercising such rights.
Air Lift does not sell Personal Information. To opt out of cross-context behavioral advertising (“sharing”), use the mechanisms provided on the Platform or contact us (see How to Contact Us).
| Personal Information Category | Retention Period | Business Purpose | Collected | Disclosed | Sold |
|---|---|---|---|---|---|
| Identifiers (name, address, IP address, email, etc.) | See Section 3: “Retention of Your Personal Information” | Functionality, support, operations, communication, advertising/marketing, statistics | Yes | Yes | No |
| Personal info per Cal. Civ. Code §1798.80(e) (signature, SSN, financial, insurance) | — | — | No | No | No |
| Protected personal information (gender, religion, sexual orientation, disability) | — | — | No | No | No |
| Commercial information (purchases, histories, tendencies) | See Section 3 | Development, support, operations, communication, advertising/marketing, statistics | Yes | No | No |
| Biometric information | — | — | No | No | No |
| Internet or similar network activity (interactions with websites/apps/ads) | See Section 3 | Functionality, operations, statistics | Yes | Yes | No |
| Geolocation data | — | — | No | No | No |
| Audio, electronic, visual, thermal, olfactory | — | — | No | No | No |
| Professional or employment-related information | — | — | No | No | No |
| Education information | — | — | No | No | No |
| Inferences (analytics, preferences) | See Section 3 | Functionality, development, personalization | Yes | Yes | No |
You may exercise your CCPA rights via the methods in How to Contact Us. We will verify your identity as required. You may designate an authorized agent to act on your behalf (additional verification may apply).
14. Colorado Privacy Rights (CPA)
Colorado residents may request access, correction, or deletion, and may opt out of targeted advertising, sale, or certain profiling. If we deny your request, we will explain why. If we have not responded or requested more time within 45 days, you may appeal using the methods in How to Contact Us.
15. Connecticut Privacy Rights (CTDPA)
You may exercise your rights using the methods in How to Contact Us. If we decline to take action, you have the right to appeal by contacting us.
16. Utah Privacy Rights (UCPA)
You may exercise your rights using the methods in How to Contact Us.
17. Virginia Privacy Rights (VCDPA)
Virginia residents may request access, correction, or deletion; opt out of targeted advertising, sale, or certain profiling; and are protected from discrimination for exercising such rights. If we decline to act, you may appeal via the methods in How to Contact Us.
18. How to Contact Us About This Privacy Policy
To ask questions about this Privacy Policy and our privacy practices, contact us at [email protected].
For issues under the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, Air Lift commits to resolve DPF Principles-related complaints. EU, UK, and Swiss individuals with inquiries or complaints regarding our handling of personal data received in reliance on these frameworks should first contact Air Lift at [email protected].