Privacy Policy
Last Updated: June 2026
1. Overview
Air Lift, Inc. ("Air Lift," "we," "our," or "us") provides a marketing and sales automation platform for the aviation industry (the "Platform"). This Privacy Policy explains what Personal Information we collect, how we use it, with whom we share it, and your rights regarding it. By using our Platform or website, you agree to the terms of this Privacy Policy.
Air Lift acts as a data controller for information collected directly from our users (business clients, visitors). Air Lift may also act as a data processor on behalf of our business clients with respect to data those clients input about their own customers.
Air Lift is built, implemented, and supported by Air Trending, the team behind Air Lift. References in this Privacy Policy to Air Lift's personnel, implementation team, and support team include the Air Trending team acting on Air Lift's behalf.
2. Information We Collect & How
Information You Provide
- Account & registration data: name, email address, phone number, company name, billing information, and credentials when you sign up or purchase a subscription.
- Communications: messages you send to us via support, email, or in-platform chat.
- User-generated content: contacts, notes, pipeline data, templates, and other content you upload or create in the Platform.
Information Collected Automatically
- Usage data: pages visited, features used, clicks, session duration, referring URLs.
- Device & technical data: IP address, browser type and version, operating system, device identifiers.
- Cookies & similar technologies: see our Cookies Policy for details.
Information From Third Parties
- Data from integration partners (e.g., CRM imports, email providers) when you connect third-party services.
- Publicly available professional information (e.g., LinkedIn) where relevant to your use of the Platform.
3. How We Use Personal Information
We use Personal Information to:
- Provide, operate, and improve the Platform and related services.
- Process transactions and manage your account and subscription.
- Send transactional communications (receipts, security alerts, product updates).
- Send marketing communications where you have consented or where permitted by law (you may opt out at any time).
- Personalise your experience and provide relevant recommendations.
- Perform analytics, research, and reporting to understand how the Platform is used.
- Detect and prevent fraud, abuse, and security incidents.
- Comply with legal obligations and enforce our Terms of Service.
Retention of Your Personal Information
We retain Personal Information for as long as your account is active or as needed to provide services, comply with legal obligations, resolve disputes, and enforce agreements. When data is no longer required, we delete or anonymise it securely.
Legal Bases (EEA / UK / Switzerland)
Where applicable, we rely on: contract performance (to deliver the Platform), legitimate interests (security, fraud prevention, improvement of services), legal obligation, and consent (for marketing communications and certain cookies).
4. How Air Lift Protects Your Information
We implement technical and organisational measures designed to protect Personal Information against unauthorised access, loss, or destruction, including encryption in transit (TLS) and at rest, access controls, and regular security reviews. However, no system is completely secure; you are responsible for maintaining the confidentiality of your account credentials.
The Platform is multi-tenant: each customer's data is logically separated and is never shared with, visible to, or accessible by any other customer. Access to your account is limited to users you authorize, together with the Air Trending implementation and support team, who access your account on a least-privilege basis, with ongoing access during initial onboarding and access at your request thereafter, as described in our Data Processing Agreement.
6. Information From Children
The Platform is not directed to children under the age of 16. We do not knowingly collect Personal Information from children. If you believe we have inadvertently collected such information, please contact us at legal@air-lift.ai and we will delete it promptly.
7. Links to Other Websites and Services
The Platform may contain links to third-party websites or services not operated by Air Lift. We are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.
8. Do Not Track
Some browsers transmit "Do Not Track" signals. Our Platform does not currently respond to such signals. You may manage cookie preferences via your browser settings or our cookie consent tool.
9. Your Legal Rights
You may request access to, correction of, or deletion of your Personal Information (subject to legal obligations and legitimate retention needs). We may require identity verification and may charge a processing fee where permitted by law.
Additional Rights (EEA / UK / CH)
You may object to processing, request restrictions, or seek data portability. If processing is based on consent, you may withdraw consent at any time (without affecting prior lawful processing). You may lodge a complaint with your local data protection authority.
Advertising & Marketing Choices
You can update contact details and communication preferences (see How to Contact Us). If you opt out of marketing, we may still send service messages (e.g., security updates). See our Cookies Policy for cookie-based advertising choices.
10. European Privacy Rights
If you are located in the EEA, UK, or Switzerland, in addition to the rights above you have the right to:
- Obtain confirmation of whether we process your Personal Information.
- Receive a copy of your Personal Information in a portable format.
- Object to processing based on legitimate interests or for direct marketing.
- Request restriction of processing in certain circumstances.
- Lodge a complaint with a supervisory authority.
To exercise these rights, contact us at legal@air-lift.ai.
11. International Compliance
Air Lift may transfer Personal Information between the United States and other countries where we and our partners operate, and to third-party service providers. We process data consistent with this Privacy Policy and applicable law wherever it is transferred.
For Personal Information originating in the EEA/UK/Switzerland that is transferred outside those regions, Air Lift participates in the EU-U.S. Data Privacy Framework (EU-U.S. DPF) and, as applicable, the UK Extension and Swiss-U.S. DPF. Air Lift commits to the DPF Principles and may take additional steps to provide appropriate safeguards. The U.S. Federal Trade Commission has jurisdiction over Air Lift's DPF compliance. Air Lift may be required to disclose Personal Information to public authorities, including to meet national security or law enforcement requirements, and is liable for certain onward transfers.
12. Data Privacy Framework
Air Lift Inc. complies with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF as set forth by the U.S. Department of Commerce. Air Lift has certified that it adheres to the respective DPF Principles for personal data received under these frameworks. If there is any conflict between this Privacy Policy and the DPF Principles, the Principles govern. To learn more and view our certification, visit dataprivacyframework.gov. Air Lift will notify you without undue delay if its self-certification is withdrawn, terminated, revoked, or otherwise invalidated, and will take appropriate steps to stop and remediate any unauthorized processing.
13. California Privacy Rights (CCPA)
California residents have rights to be notified about the collection, use, disclosure, sale or sharing of their Personal Information; to access, delete, or correct Personal Information; to opt out of "sale" or "sharing" (cross-context behavioral advertising); to limit use/disclosure of Sensitive Personal Information; and to be free from discrimination for exercising such rights.
Air Lift does not sell Personal Information. To opt out of cross-context behavioral advertising ("sharing"), use the mechanisms provided on the Platform or contact us (see How to Contact Us).
| Personal Information Category | Retention Period | Business Purpose | Collected | Disclosed | Sold |
|---|---|---|---|---|---|
| Identifiers (name, address, IP address, email, etc.) | See Section 3 | Functionality, support, operations, communication, advertising/marketing, statistics | Yes | Yes | No |
| Personal info per Cal. Civ. Code §1798.80(e) (signature, SSN, financial, insurance) | - | - | No | No | No |
| Protected personal information (gender, religion, sexual orientation, disability) | - | - | No | No | No |
| Commercial information (purchases, histories, tendencies) | See Section 3 | Development, support, operations, communication, advertising/marketing, statistics | Yes | No | No |
| Biometric information | - | - | No | No | No |
| Internet or similar network activity (interactions with websites/apps/ads) | See Section 3 | Functionality, operations, statistics | Yes | Yes | No |
| Geolocation data | - | - | No | No | No |
| Audio, electronic, visual, thermal, olfactory | - | - | No | No | No |
| Professional or employment-related information | - | - | No | No | No |
| Education information | - | - | No | No | No |
| Inferences (analytics, preferences) | See Section 3 | Functionality, development, personalization | Yes | Yes | No |
You may exercise your CCPA rights via the methods in How to Contact Us. We will verify your identity as required. You may designate an authorized agent to act on your behalf (additional verification may apply).
14. Colorado Privacy Rights (CPA)
Colorado residents may request access, correction, or deletion, and may opt out of targeted advertising, sale, or certain profiling. If we deny your request, we will explain why. If we have not responded or requested more time within 45 days, you may appeal using the methods in How to Contact Us.
15. Connecticut Privacy Rights (CTDPA)
You may exercise your rights using the methods in How to Contact Us. If we decline to take action, you have the right to appeal by contacting us.
16. Utah Privacy Rights (UCPA)
You may exercise your rights using the methods in How to Contact Us.
17. Virginia Privacy Rights (VCDPA)
Virginia residents may request access, correction, or deletion; opt out of targeted advertising, sale, or certain profiling; and are protected from discrimination for exercising such rights. If we decline to act, you may appeal via the methods in How to Contact Us.
18. How to Contact Us About This Privacy Policy
To ask questions about this Privacy Policy and our privacy practices, contact us at legal@air-lift.ai.
For issues under the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, Air Lift commits to resolve DPF Principles-related complaints. EU, UK, and Swiss individuals with inquiries or complaints regarding our handling of personal data received in reliance on these frameworks should first contact Air Lift at legal@air-lift.ai.